![]() ![]() ![]() ![]() She uses as an example politicians choosing broadly appealing words such as " family values", which have extra resonance for Christians, while avoiding overt Christian moralizing that might be a turn-off for non-Christian voters. In her 2006 book, Voting for Jesus: Christianity and Politics in Australia, academic Amanda Lohrey writes that the goal of the dog-whistle is to appeal to the greatest possible number of electors while alienating the smallest possible number. He speculates that campaign workers adapted the phrase from political pollsters. researchers call this the 'Dog Whistle Effect': Respondents hear something in the question that researchers do not. Subtle changes in question-wording sometimes produce remarkably different results . Safire quotes Richard Morin, director of polling for The Washington Post, as writing in 1988, ![]() According to William Safire, the term "dog whistle" in reference to politics may have been derived from its use in the field of opinion polling. ![]()
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